A fairy tale can be either a made up story, or just a really unbelievable one.

Once upon a time, Germany was without any sub 250 gram hubs. And then in 1994, the MAG 215 was born. It was the father of a legendary series of hubs that changed the face of lightweight component manufacture, and acted as the starting pistol for in an international competition.

Over the years, the MAG would surpass its competitors, and its competition became sparse. Always pushing the boundaries of where ambition meets possibility. We learnt from the ‘Decibel’ a hub that came in at under 95 grams, but sounded more like a machine gun than a rear hub. The first choice for trail bikers, but their freewheels weren’t so robust, so not one for the mile-munchers.

In 1996, perhaps a few years too early, we bought the ‘Sandwich’ to market. Although the thru axel fork didn’t yet exist, this design was very similar to what thru axels would become. With a little unique bolting, the hub became compatible with normal forks. It remains something of a curiosity, and a successful one at that. Benefitting from our carbon flange strengthening processes, (ala MAG 150, Mig 45, Prince, Princess) the normal paradigm that heavier equals stronger was successfully reversed.

Since then, we’ve added many successful sportsmen, titles, stories and associations to our hubs. The first real name was Jan Ullrich. He arrived directly from East Germany and knocked at my door, and then proceeded to win Gold in Athens. Super-sprinter Mario Cipollini too; a call came in from Prisa, ‘someone needs to come immediately, all the Saeco Team hubs are defective…’ Apparently the team mechanic had disassembled all the hubs for routine maintenance and couldn’t re-assemble them…

Have you ever heard of Tune Powder? Sometimes there was a little play in the back wheel, (the high-tech era was not really upon us back then).. so we had to ‘enrich’ the grease with tune powder, an ultra hard fine particle that coated the axels and eliminated the play…

But that’s a hazy memory you’ll soon forget…

Marcus Klausmann has already won his fifteenth German championship on Tune hubs, the twelve time German champion Sabine Spitze won bronze, silver and gold at the Olympics. Mike Kluge (I’ve lost track of how many titles he’s won) is still coming to us, and Froome and Wiggins roll on Tune hubs in the mountain stages of the Tour.

Moutain biking is perennially on the rise, and there are ever more sub-classes. Martin Soderstrom in the ‘Dirt” category, and Lukas Knopf come to mind, In ‘Enduro,’ it’s Rémy Absalon, and even in the Downhill sphere, we’ve got international prominence with Tahnee Seagrave, Neil Stewart, Rachel, Gee.. the list goes on. In fact, sometimes I need to remind myself, we’re a lightweight company… aren’t we?